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Wednesday, October 24, 2007

Internet marketing – blog tours, part 5

Content, continued:

Guest blog posts: The blogger will ask you to write a short blog post, often on a topic of their choosing. Usually the topic is in line with the blog’s theme or the blogger’s interests.

Sometimes they’ll say to just blog about whatever you feel like. Even when given carte blanche like this, try to aim the blog post toward the blogger’s theme.

For example, when blogging for Sharon Hinck, I wrote about superheroes in my life since her theme is “The Superhero in all of us.” When blogging for Mary DeMuth, I wrote about authenticity since Mary’s blog is very authentic. I also managed to sneak in info on my writing and my books, since the blog tour is essentially to get the word out about you.

Try to keep your guest blog posts SHORT. I try to aim for 250 – 500 words. Do NOT run on for more than 750 words maximum, and only do that if the blogger has asked you to address several things in your blog post.

Scheduling:

Some blog tours schedule one person per day. Others let the bloggers choose whichever day they like, and there will be a few gaps.

Still others do a combination of both—bloggers can choose dates, but if someone asks you for a date, you try to schedule at least one person for each day on the tour. For my blog tour, I ended up with at least one person for each day, and some days had several people because they chose that particular date.

Some people will ask for several dates—that’s fine! Sometimes they will send lots of interview questions and break the interview up over two days. Sometimes they will post both a review and an interview, or a guest blog post and an interview, or a combination of the three options you’ve given them.

In general, Monday through Friday are the best days to post, with lower traffic over the weekends. If someone chooses to post over the weekend, you can request that they keep the post up over Monday so that you get maximum exposure. However, if they choose not to, don’t get upset. Remember, it’s their blog and they’re doing you a favor.

Next: Logistics

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