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Friday, October 26, 2007

Internet marketing – blog tours, part 6

Logistics:

Make sure you’ve scheduled everything on either a spreadsheet or a calendar.

For each day of the tour, make sure you have written down which blogger, their blog address, and whether they’re doing a review, interview, or guest blog post, or a combination of all three.

Also write down if you’ve received the interview questions yet. If you haven’t, email them to remind them to send them to you so you have time to get the answers back to them in good time.

Also write down if you’ve written their guest blog post yet. Try to get that done before the blog tour even starts.

Pictures: Make sure you’ve emailed everyone .jpg files of yourself and your book cover so they can post them with the review, interview, or guest blog post.

The Blog Tour Schedule: If you have a blog, prepare a draft of a post that will include all the stops on your blog tour. Link each stop to the blogger’s blog address so your blog readers can click on it to get to the blog.

If you don’t have a blog, you can also email your Blog Tour Schedule to any email loops you belong to which allow you to post about those sorts of things. Be sure to adhere to the guidelines for each of your email loops. In your email, do the same thing as above and link to each blog address on the tour.

In addition to listing the dates and the blogs, I also try to write a short sentence to entice the reader to come to that particular blog. Since I have original content on each blog, I can say something different for each stop on the tour.

Here’s my blog tour post as an example (you have to scroll down to the end because I added the interview excerpts after the tour was over). To a few email loops I belong to, I sent both the schedule list AND the link to the updated schedule on my blog.

Next: Logistics, continued

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