I have been a big fan of the podcast Writing Off Social for a while now, and I met the podcast hosts, Sandy and Mary K., at the 2025 Novel Marketing Conference. I had taken their Writing Off Social—the Course Lite , and while I was very, very good, I felt it didn’t have as many insights for fiction authors as opposed to nonfiction authors. Which makes sense since Sandy and Mary K. both write nonfiction. When I talked to them about it at the conference, I spouted off some feedback I had come up with while listening to their course, and they asked me to write it down in an email and send it to them. Well, I had time to wait at the airport and it turned into a huge long email missive with lots of information. They were very gracious and invited me to join them for an interview on their podcast, which was totally exciting! It was my first podcast interview! But we didn’t talk about everything in the email since we didn’t have time. I thought it might be helpful to take what I’d a...
This is the second in a series of blogs about marketing for fiction authors without using social media. Collaboration: I loved this module in the Writing Off Social course because I fully believe this is one of the best ways for fiction authors to promote their brands and their books. For my marketing, collaboration takes several forms. 1) Group promos I use BookFunnel (other authors use StoryOrigin) to join group author promos set up by other authors. Each promo is usually a specific genre, and there are two types of promos: newsletter promos and sales promos. All participating authors share the link to the promo’s landing page, which has every author’s book covers that readers can click on. Newsletter promos feature Funnel Books. Sales promos feature books for sale whether on Amazon, on direct websites, or other distributors. Promos usually only last a short amount of time, so I can’t give links to them. Instead, I’ll post screenshot images. Here’s a screens...