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Friday, November 02, 2007

Internet marketing – blog tours, part 9

After the blog tour:

Take a breath and rejoice—it’s done!

Take time to thank everyone who participated. If anyone did a book giveaway, remind them to draw the name and give you the mailing address (if you’ll be mailing the books to the winners).

Now look at see what could have been done better.

Did it take way too much of your time? Consider hiring someone to do the emailing and blog posting for you next time. You’ll still need to do the interview questions and write guest blog posts, however, so schedule time in for that. Or maybe you don’t care about original content and would be happy with just the book blurb and your bio on a bunch of blogs during a few days. Decide what you want and how much time you’re willing to spend on it.

Did you get people their interview questions or guest blog posts in time? If not, then try to schedule more time for yourself next time before the blog tour starts. Also, what I do is do the interview the day I receive it (or the next day if it’s late in the evening when I get it) so that I can get it out of the way and sent off as soon as possible. If someone asks for a guest blog post, I also try to write it that day or the next so it’s done quickly. That way, I only had one or two things to write each day rather than 10 interviews to complete the night before the blog tour started.

Did you write your daily blog posts ahead of time? If you didn’t, consider doing that for next time.

Were you prompt on emailing people? Maybe you need a daily reminder on your computer.

Were there several people who mis-posted or didn’t post at all? Remember who they were so that you know who you can count on for your next blog tour.

If you do your blog tour in conjunction with another group like the Christian Fiction Blog Alliance, try to encourage people to email you to get original content for their stops on the blog tour. I had several people in the CFBA who were stops on my blog tour (and got a link on my Blog Tour Schedule) because they posted original content.

Now gear up for your next tour!

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