The lowdown on marketing for writers, part two
Okay, we talked about brand. Now buzz. Internet marketing is like regular marketing, there's really no way to know if it's doing a whole lot of good. But it's stupid not to do internet marketing because it's so easy and cheap. Website—This is a non-negotiable. All writers must have a website, whether you’re published or not. It’s your business card on the web. Keep it updated once a month. Blog—Only blog if you enjoy blogging. Too many people blog who don't really like it, and I think that a bad blog is worse than none at all. If you don't like blogging, don't let anybody make you feel guilty for not blogging. Only do what you like doing, because life's too short to waste on stuff you don't want to do. Email loops and forum boards—This is something unpublished writers need to start doing early. And I'm not talking just writers loops and boards, but non-writing loops and boards. And if the loop topic touches on your brand, all the better. Particip