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Monday, October 29, 2007

Internet marketing – blog tours, part 7

Logistics, continued:

The Blog Tour Schedule, continued:

If you have a blog, prepare a post for each day that will highlight that day’s blog stops. You can pre-date the posts so that they’re ready to just post when the day arrives.

Here’s an example of day thirteen on my blog tour. I pre-wrote each day’s post (day thirteen, day fourteen, etc.) so that as each day came, I just posted and didn’t have to worry about writing anything. Essentially, I just copied the short sentence from my blog tour schedule.

Email reminders: Ahead of time, write an email for each person on the blog tour to remind them that they’re posting “tomorrow, [Month, date].” Save these emails as drafts so that you can just click and send the day before the blogger is scheduled to post for your tour.

In these emails, resend your Interview questions or Guest Blog post, and also resend .jpgs of you and your book cover.

Giving away books: This is an option you can offer to your bloggers. They can give away books however they like—most will say to post a comment on the post about you and they’ll draw a name out of a hat on a certain date.

If you give your bloggers this option, be prepared to either mail them an extra copy of your book or have them email you the mailing address of the winner so you can mail the winner their copy directly.

Next: During the blog tour

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