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Internet marketing – blog tours, part 8

During the blog tour:

Permalinks: During the blog tour, post on your blog each day and link to the blog hosting you for that day. When the blogger has put up your post, change the link on your daily blog post and your Blog Tour Schedule to the permalink for that particular post.

For example, before the tour started, I had:

Alison Strobel Morrow interviews my chick-litty self, and I give the original blurb for Sushi for One that I used for my proposal.

The link to Alison’s blog was just her main blog page, http://alisonstrobel.blogspot.com/.

However, after she posted the interview with me, I changed the link to http://alisonstrobel.blogspot.com/2007/09/sushi-for-one_14.html, which is the permalink on her blog for that particular post.

Alison Strobel Morrow interviews my chick-litty self, and I give the original blurb for Sushi for One that I used for my proposal.

That way, when people click on the link to Alison’s blog, it will take them directly to the post with the interview.

I changed the links on both my post for day fifteen of my blog tour, and also the main post of the full Blog Tour Schedule.

Visit your blogs: For each day, visit the blogs on your tour and leave a comment, thanking them for posting. You can also answer any questions commenters may have posed.

Correct for any mis-posts: Things will always crop up. Just keep your cool and remember that it’s not a big deal.

Sometimes someone will forget to post. Just email them and ask them if they’re going to post that day, or if they’d like to post a different day. Then change the dates on your Blog Tour Schedule, and your daily blog tour posts.

Sometimes a blogger will not be able to post on their scheduled day. Just ask them if they would post on a different day, and then change the dates on your Blog Tour Schedule, and your daily blog tour posts.

Sometimes people will post on the wrong date. Just change the dates on your Blog Tour Schedule and your daily blog tour posts.

Some people will drop out of the tour, never answer your emails, and never post when they’re supposed to. Just erase their link from the Blog Tour Schedule and your daily blog tour posts.

Next: Debriefing
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