Skip to main content

Internet marketing – blog tours, part 1

Because of the nature of the web, blog tours have become an effective marketing tool. However, like most marketing strategies, it’s hard to quantify how effective it is in terms of sales.

Regardless, blog tours are low cost and get the word out (buzz) about you and your book, and that’s never a bad thing.

Also, if you’ve got a website contest going on, a blog tour is a great way to get the word out about it, because you can mention the contest at each blog on the tour.

Please use the following guidelines to help you schedule the time you’ll need for the blog tour. You’ll need time the month before the tour in setting it up (contacting people, writing guest blog posts or answering interview questions), and you’ll also need time during the tour to email reminders, to post the daily stops on the tour, to comment on each blog on the tour, and to correct any mis-posts.

Setting up a blog tour:

You can hire a publicity company to do this for you, or you can hire a virtual assistant privately to set it up for you. Most of the time, with these two options, they will send out an e-blast to a bunch of bloggers, and some will agree to host your blog tour on their blog. They usually post the book blurb and your bio, but not much else.

You can also go the cheap route and set it up yourself, especially if you know a lot of people who have blogs. This also gives you more control over the content in the blog tour.

In setting it up yourself, you simply email your friends who have blogs and ask them if they’d be willing to be part of your blog tour. Give dates—typically a good blog tour lasts anywhere from 2 weeks to a month, sometimes longer. Some blog tours are shorter—3 days—so it’s up to you how long you want your tour. A longer tour typically means softer internet buzz about you over a longer period of time, while a shorter tour means a strong internet buzz about you over those few days.

I will usually email friends at least a month before the tour starts, ideally 6 weeks so that I can send books to each blogger in plenty of time (see the next post about sending books) and have lots of time to answer interview questions and write up guest blog posts.

Each person who agrees to be part of your blog tour then picks a date that they will post about your book. An alternative is to ask each person to commit to posting during a certain week of the tour, and then in your Blog Tour Schedule, list the bloggers by week.

Next: Setting up a blog tour, continued

Comments

Popular posts from this blog

Writing Fight Scenes

I love martial arts movies and action flicks. So naturally I'd write action scenes. I discovered that it takes a slightly different writing style. These are some of the things I learned, although this list isn't exhaustive by any means. Action-Reaction A fight scene is always Action-Reaction. He punches, she staggers back. She kicks, he blocks and swings a fist at her. Watch out for putting your reaction before your action: She staggered back when he slammed his fist into her shoulder. The rule of thumb is to have each action-reaction have its own paragraph, although that’s not always possible. Sometimes the sentences are too short for their own paragraphs and can be combined. It’s up to the writer how to format it: He swung a roundhouse punch. She bent backward and felt his knuckles swish past her nose. versus: He swung a roundhouse punch. She bent backward and felt his knuckles swish past her nose. Short sentences = fast reading flow Use short sentences and phrases to make re...

How to write a kiss

There was a question on the writer’s Discord server that I’m on where someone asked how to write a kiss. They weren’t specifically asking me, but I was able to give a short answer for how I write kisses. I write and read traditional romances, so my kiss scenes tend to be heavily influenced by the genre and by how my editors critiqued my manuscripts. You basically want to focus on the emotion of the kiss and how the kiss makes the point of view character feel, as opposed to going deep into physical detail. Ideally, the description will show that the kiss is something special and not just them macking. For example the kiss made her feel ___. Or the kiss was ___ which made it seem that he felt ___ for her. “The kiss made her feel as if she were incredibly precious to him.” “His lips were gentle and almost tentative, as if he were afraid of frightening her.” “The kiss surprised her and yet felt as familiar as if they’d kissed a thousand times before. The kiss felt like home.” I...

The 50-word elevator pitch

The 50-word elevator pitch: Basic story elements and a two-sentence novel summary Writing a 50-word summary is good to help you condense your thoughts and themes for your novel. This summary can be used when you pitch to editors or agents, and it can also be used in a query letter to an editor or agent. Swain gives this excellent method to come up with a 2-sentence (or 50-word) summary of your novel. This can be done before you write it or afterward, whichever works best for your writing style. This is similar to steps 1 and 2 of Randy Ingermanson's Snowflake method : https://www.advancedfictionwriting.com/articles/snowflake-method/ Each novel typically has five basic story elements: Character --Your protagonist or focal character. You can sometimes have two protagonists, but even then, often the story of one character is slightly more dominant than the other. Situation --The troubling situation your character is stuck in that forces him to act. Objective --What y...