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Internet marketing – blog tours, part 2

Setting up a blog tour, continued:

Important etiquette: Generally, if someone agrees to be part of your blog tour, you are required to send them a free copy of your book to read.

If they want to give a copy away on their blog, then you provide another copy for them to give away. Another method is to have them email you the mailing address of the winner, and you can send the winner their copy directly.

Pictures: Make sure you send everyone .jpg files of your book cover and you so they can post it on their blog.

Central website: Mary DeMuth recently had a blog tour where she had a central website page that included everything for the tour. This is an excellent tool and I intend to use this next time. Her centralized website included:

--links to pictures that people could use
--book blurb and links to buy her book
--link to excerpt
--the Blog Tour Schedule
--canned interviews people could use
--links to examples of reviews and interviews
--detailed instructions and HTML code for those so inclined

I probably wouldn’t include canned interviews because then people all post the same content (I’ll be talking more about content in the next post).

I also would link to my centralized website from my blog and/or website so it’s easy to find—I lost the email with the address and had to search for it to get the information on Mary’s tour. I might even make it a post on my blog so that it’s easier to find.

However, this idea of a centralized website was fabulous and I intend to cannibalize it in future blog tours.

Next: Content
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